WEB SITE EVALUATION

The best practice of website structure, navigation and search engine optimisation is well documented and our own industry specific best practice and assessment models draw on and simplify this wealth of information.

The 2020 Strategies knowledge base has been distilled into a quantifiable web site evaluation model that is based upon published sources and best practice in the industry.

We provide assessments through several industry and business type specific programmes including:

• ISME WebCheck
• PLeXa
• WTO Destination Web Watch

Web site assessment criteria include

• Optimisation for search engines in terms of structure, depth, content and format, meta and linkages
• Current search engine positioning against target search terms and the frequency of use and competitive position of target search terms
• Appearance of key pages in returned search results and their clickability
• Classification of information
• Navigation – ease of navigation and proper application of global and core navigation principles
• Content and presentation of content
• Download speed and order
• Interactive and response mechanisms
• Actionability – through booking engines, links etc
• User feedback through online surveys
• Data protection and privacy policies
• Accessibility according to WAI principles

Reporting

The output of the evaluation is an assessment report showing in detail where the site can be improved and how. Some criteria are weighted according to the importance of certain aspects to an individual business and in order to assess the appropriate weighting we usually ask for a simple questionnaire to be completed.